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Content is dead, context is king – what Google did next in search

Ever thought of Google as an animal?

I asked a group of friends this question recently and the answers were predictable and surprising in equal measure. The top 3 were:

  •         A poisonous spider
  •         A many headed hydra, which in Greek mythology had poisonous breath and blood so virulent that even its tracks were deadly
  •         J.A.R.V.I.S, Iron Man’s cybernetic butler.

The first two are dangerous, unfriendly, evil monsters, while the latter is the perfect companion, a well spoken English butler (if you like English butlers that is) who wants to take care of everything for you.

And that is Google in a nutshell; on the one hand evil, manipulative; on the other, friendly, helpful, good to have around.

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