Digital networks and technologies offer people and organisations countless ways to communicate and share information with individuals and communities. But for anyone trying to master the dark art of digital engagement, the sheer complexity of what to communicate, how and when, through which channels and on what device can prove overwhelming and off putting.
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Below is a slideshow I put together for the communications team at Redbridge Council in Northeast London for their health and social care website.
The brief was to talk through the digital ecosystem surrounding the team’s Mylife community website. Essentially a directory of services for the community. For the team it was important to highlight why different content was required – blogs, videos, podcasts, infographics etc – and how this should be posted onto different social media and bookmarking channels.
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