Below is a slideshow I put together for the communications team at Redbridge Council in Northeast London for their health and social care website.

Digital ecosystem for the community

The brief was to talk through the digital ecosystem surrounding the team’s Mylife community website. Essentially a directory of services for the community. For the team it was important to highlight why different content was required – blogs, videos, podcasts, infographics etc – and how this should be posted onto different social media and bookmarking channels.

SEO and mobile working

Underpinning all this was a comprehensive search engine optimisation (SEO) strategy,  including link building, general keywording and analytics. This was  put into the context of Google’s recent algorithm changes and the council’s recent upgrade to a mobile/responsive website.

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